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How blö Works

It's actually pretty cool.

How blö Works

blö is a cross between a fan and an air conditioner. It uses a small motor and a blade to create airflow, but it doesn't work like typical fan. It draws air in through a chamber where it blasts your body with a cooling sensation. blö was strategically designed to be placed at the base of your neck to cool you off faster. Thousands of users also clip to the back of their waistband below the small of their back, and blast air upward.

How Peppermint Oil Helps

blö draws air in through a chamber where it passes over peppermint oil which acts as the cooling agent. Peppermint oil enhances the cooling sensation and cools you off much quicker.

The cooler air flows out of the bottom and sides and focuses on a small area of your skin at a targeted location. Unlike a fan that tries to get maximum airflow, blö cools off a small portion on your body using ambient cooling, similar to how an ice cube cools you off. Once that area gets cold, the rest of your body adjusts and you get cooler. When you combine that with the effects of peppermint oil described below you get the perfect combo to cool you off quickly.

How blö Works

Tech Specs

How blö Works

Weighing in at 1.6 ounces, this device is about as portable as it gets. Your blö comes with a charging cable that powers up the device in just over an hour. It can last up to 8 hours depending on blade speed, so you can stay cool even on the longest days.

It has 4 settings so you can get just the right amount of cool-off you need whether you're going for a short walk, camping with friends, or rock-climbing in July. You can also use lemongrass oil to repel mosquitos!

It's small enough to fit in any bag yet packs a punch enough to cool you off on the hottest days. It can cool your body down 6 degrees in just two minutes (we know, it's pretty cool). 


How did we do it?

How blö Works

How did we get here? Here’s the quick version. Founder and CEO, Rob Lupi, and Creative Director Andy first met in the Marine Corps at Camp Pendleton. They became fast friends and worked on several intelligence missions together. In their spare time time they surfed everyday because it was hot and that was the best way to cool off.

After Rob left the military, he went to UCLA, studied psychology, and surfed as much as he could. Upon graduating, his plan was to take government contracting jobs, all over the world and surf. Rob did that for several years and lived in some awesome places! Andy did the same and sometimes they had jobs in the same locations. Almost all of the places were hot and humid, and nothing existed that they could take with them to cool off outside. This was a reoccurring problem and there was no solution in sight….

Eventually Rob made his way back to Los Angeles where he was attending Marshall business school at USC. One day he was out with some friends during a heatwave in downtown LA. It was the fifth day of 100-degree weather, with no end in sight. They were complaining about how hot it was outside and Rob casually mentioned that it would be great if there was portable AC that you could clip in your collar that would cool you off while you were walking outside. Rob's friends loved the idea and they talked about it the rest of the night. Little did he know, this was the beginning of blö.

Rob met Collin when he was looking for an industrial designer to help him make his dream a reality. Both being from Ohio and having the Marine Corps connection, as Collin's brother is in the Marines, they became friends pretty quickly. They worked endlessly on design changes for blö and made over 50 prototypes until they were satisfied. Rob then recruited Andy onboard and that was how the original blö team was formed.

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